The ranking of any website depends on several factors. Basically depend on the relevance of the article according to the keywords used, the number of times the page is linked to and visited, and so on.
These points are very easy to follow and if these factors are carefully observed and studied, the position of your website can increase significantly.
The first step is to get your website to be linked by other pages. The more pages containing their links, the better off you get. The second aspect to consider is how often updates the contents of your website.
Edited and updated sites more often receive a higher ranking in search engines compared to those who have not been updated by the owners. Editing the content of your website as a whole can not always be an option.
In this case, what you can do is add a blog to your website. A blog function only as a forum for people to discuss the topics that are also interested in your website.
This blog will create a platform and will become a journal in which you can send updates about its operations and website. The advantage is that the content of blogs is not limited to text, but you can also post images and videos.
The steps below will take you through creating your own blog and show you what things you should consider:
The cost should never be a problem, because the free blog services are very popular around the world. If you choose sites like Blogger or LiveJournal, you are sure to get exactly the type of platform you want. Both are absolutely free.
If you are not comfortable with web design techniques, you should not worry. Creating a blog is not as complicated as the design template for a website. Blog These services offer a wide range of templates from which you can choose the one that suits your tastes.
You should also be discreet when making a blog. Especially if you are entering your own blog within your website, or create a blog to publicize your product, you should be aware that this is an open forum that is read by all. Never say anything that might end up upsetting their customers. Politics and religion are the two most contentious issues and, therefore, must be very careful not to put anything related to these issues.
All that is particularly easy to read and not cause annoyance to people, is considered as "safe." If your goal is indeed to improve the position of your website, be sure that many people read your blog. This can be achieved by making the content is simple.
It is also good to stay alert to what others write or say in their blogs. This can give a general idea of what kind of responses received by articles and you can get valuable advice.
The blog has come to be regarded as a highly effective marketing tool. You can create awareness among customers about your product and make them interact. And not only clients, even those who are relatively new in the product, get a platform for questions and clear doubts about the product.
On the other hand, it also increases its position as a website, because the blog is constantly updated and always receives comments raised debates. Because of its activity, improves the position of the website, creating more awareness about the product.
The following are indicators based on what you can publish on the blog about your product:
Never make too lengthy entries on the blog. Must be well written. Extensive inputs tend to be boring and do not engage enough for people to sit and read.
Update your blog regularly. Since it is not necessary to write long messages, this is not too much effort. Ideally, your blog must be updated 3-7 times a week.
Fun when required, everyone can be funny without being derogatory.
It is not necessary to include only text. It is a fact that blogs with videos and photos capture the attention and are interesting ways to share your thoughts and make your videos and photos are known.